The rationale of the shield and crest refer to career and interests. Mr Goddard is secretary of Henley Royal Regatta, so the skulls are a canting charge for sculling. He also became the Administrative Secretary of the Association Internationale de Boxe Amateur (the world governing body for boxing) – hence the ‘ring’ in red and blue, the colours assigned to the corners occupied by the contestants. Mr Goddard’s interest in heraldry and membership of the Heraldry Society are reflected by the escutcheon and the quartered field of azure and gules. He was a schoolmaster for a few years, hence the pelican and, he also collects books.